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Facebook recommendations could be worth millions of euros - Study confirms online sales are enhanced by social recommendations and determines the actual value of "likes"

When online retailers display customer recommendations next to their product descriptions, it can significantly increase the sales of these. This is the conclusion reached following a study undertaken by academics at Johannes Gutenberg University Mainz (JGU) and the Technische Universität (TU) Darmstadt. They conducted an experiment in cooperation with an online mail order company to determine whether product recommendations by customers have an impact on other customers' buying behavior. Go on reading... ...

Franz Rothlauf has been designated as ACM Senior Member

Franz Rothlauf has been designated as ACM Senior Member. The Senior Member Grade recognizes those ACM members with at least 10 years of professional experience and 5 years of continuous Professional Membership who have demonstrated performance that sets them apart from their peers. more information can be found at http://awards.acm.org/senior/all.cfm

Amazon and Apple fence off their e-book markets - Researchers from Mainz University hand over their recommendation of the EPUB3 standard to Neelie Kroes, EU Commissioner for the Digital Agenda

There are no technical or functional reasons for Amazon and Apple to fence off their e-book worlds using proprietary e-book formats. This is the result of a research study conducted by Professor Dr. Christoph Bläsi and Professor Dr. Franz Rothlauf of Johannes Gutenberg University Mainz (JGU) and handed over today to Neelie Kroes, EU Commissioner for the Digital Agenda, in Brussels. The researchers emphasize the fact that the format standard proposal EPUB3 supports all features needed for multimedia and interactive e-books. Amazon and Apple, however, use other formats that are incompatible with that of most independent retailers and are thus limiting users to the products of their respective e-book stores.

In their study, commissioned by the European and International Booksellers Federation (EIBF), Professor Dr. Christoph Bläsi of the JGU Institute of Book Studies and Professor Dr. Franz Rothlauf of the Gutenberg School of Management and Economics also discuss the fact that the industry-wide use of the EPUB3 standard alone would not guarantee the complete interoperability of e-books for consumers. The digital rights management measures of the different publishing worlds would have to be synchronized. The study holds that this would be feasible, given the corresponding will of the parties concerned.

The 48-page study on the current interoperability of e-book formats has today been handed over to Neelie Kroes, Vice-President of the EU Commission for the Digital Agenda. It is to contribute to the creation of a barrier-free market for e-books.

Further information as well as press comments can be found at http://www.europeanbooksellers.eu/sites/default/files/press_release/2013-05-23/press_package_pdf_14916.pdf

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Recent Publications

	Pfeiffer, Jella; Scholz, Michael: A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts, In: Business & Information Systems Engineering, forthcoming. Details
	BlÃ¤si, Christoph; Rothlauf, Franz: On the Interoperability of eBook Formats, 2013. Details
	Ernst, Claus-Peter H.; Pfeiffer, Jella; Rothlauf, Franz: The Influence of Perceived Belonging on Social Network Site Adoption, In: AMCIS 2013 Proceedings, Chicago, 15.-17. August. 2013. Details