Airline Strategies
Dozent:innen: Dr. Philipp GoedekingKurzname: Airline Strategies
Kurs-Nr.: 03.996.3276
Kurstyp: Vorlesung
Voraussetzungen / Organisatorisches
This class will be taught in German or English, depending on students’ preferences. Familiarity with basic concepts of pricing, logistics, finance, controlling, and macroeconomics is an asset but not essential.The class will take place once a week. Most subjects will build on each other over the course. Thorough understanding of the material and passing the test at the end of the course will require regular attendance. Most, but not all material used in the class will be made available to students at the beginning of the course.
Digitale Lehre
Dear Students,Due to the coronavrius epidemic, face-to-face interaction at JGU Mainz will be reduced to an absolute minimum in the summer semester 2020. As a consequence, the lecture series on “Airline Strategies” will take place online until restrictions on classroom teaching are lifted.
- Information on how to access the online lectures and how to use online features will by sent by email to all students who have registered for the course on Friday this week at the latest (the same information will also be accessible through JGU Reader);
- Teaching materials and notes will be available via JGU Reader. Documents will be available on Friday, April 17th, at the latest. Please check your JGU e-mail inbox;
- After each lecture – so from about 9:30 each Monday – I will remain online to take questions, perhaps suggest some exercises, etc. Participation is entirely voluntarily.
Please don’t hesitate to contact me if the online technology does not work the way it should. Or if you have any other questions regarding the lecture series or its contents.
This teaching format is not my preference. But it is the best option in these strange times.
Best regards,
Philipp Goedeking
goedeking@avinomics.com
Empfohlene Literatur
Recommended literature:Clark, Paul. Buying the Big Jets. Ashgate, 2001.
Doganis, Rigas. Flying Off Course. Routledge, 2010.
Goedeking, Philipp. Networks in Aviation: Strategies and Structures. Springer, 2010.
Morrell, Peter. Airline Finance. Ashgate, 2013.
Sterzenbach, R. and Conrady, R. Luftverkehr. Oldenbourg, 2012.
Wensveen, John G. Air Transportation. Ashgate, 2011.
Guzhva, Vitaly S., Raghavan, S., D’Agostino, D.: Aircraft Leasing and Financing. Elsevier, 2019
Inhalt
Course description:The course will focus on up-to-date airline strategies and address some of the strategic challenges of airports, manufacturers, and regulators. It will outline the regulatory framework of global aviation, including current aspects of controversy like emissions trading, national ownership and control, and state aid. The drivers of airline economics such as asset financing, asset utilization, HR, and relevant macroeconomics (i.e. fuel price) will be reviewed, as well as the specific complexities of airline controlling. Key airline functions such as pricing, revenue management, network planning, sales and distribution, flight operations, and some engineering aspects of the aviation system will be explained. The fundamental mechanisms of airline competition will be described. Understanding these aspects first will allow an in-depth analysis of key airline strategies such as “low cost,” “hub”, or others. The course will emphasize quantitative analysis whenever relevant.
Syllabus:
Airline regulation: IATA, ICAO, Chicago Convention, national ownership & effective control, emissions trading, CORSIA | Airline functions: Network management, pricing, revenue management, flight operations, MRO | Airline strategy: LCC, network carrier, hybrid carrier |IT: Global Distribution Systems (GDS), OTAs, crew management.
Termine
| Datum (Wochentag) | Zeit | Ort |
|---|---|---|
| 20.04.2020 (Montag) | 08:30 - 10:00 | |
| 27.04.2020 (Montag) | 08:30 - 10:00 | |
| 04.05.2020 (Montag) | 08:30 - 10:00 | |
| 11.05.2020 (Montag) | 08:30 - 10:00 | |
| 18.05.2020 (Montag) | 08:30 - 10:00 | |
| 25.05.2020 (Montag) | 08:30 - 10:00 | |
| 08.06.2020 (Montag) | 08:30 - 10:00 | |
| 22.06.2020 (Montag) | 08:30 - 10:00 | |
| 29.06.2020 (Montag) | 08:30 - 10:00 | |
| 06.07.2020 (Montag) | 08:30 - 10:00 | |