As part of the “Airline Strategies” lecture, high-ranking external guests regularly contribute short presentations on key strategic topics. On June 21 this year, Mr. Pieter Bootsma, Board Member and CCO of the Dutch KLM, will speak about the extraordinary strategic challenges of a European airline with a worldwide network. His lecture begins at 8:30 AM and will last approximately 15 minutes, with another 15 minutes allocated for questions and answers.

Pieter Bootsma is one of the world’s most distinguished top managers in airline and network strategy, revenue management, and sales. KLM is currently one of the most strategically well-positioned airlines worldwide and is existentially important for the overall logistical system of the Netherlands.

This part of the lecture is open to the faculty council. You are welcome to log in as a guest in advance via this link and then dial in for the lecture on June 21 at 8:30 AM. We would be delighted to see active participation – including in the discussion.

Prof. Dr. Franz Rothlauf Dr. Philipp Goedeking