Publications


english Graf, Nicco F. S.; Rothlauf, Franz: Being unfaithful or staying true to its mission: how an NGO can influence its supporters' perceptions when it collaborates with firms, In: European International Business Academy (EIBA) Annual Conference, Brighton, Sussex, UK, 7.-9. Dezember. 2012

BibTeX

@InProceedings{LsRothlauf:Pub606,
  author = \{Graf, Nicco F. S. and Rothlauf, Franz},
  title = \{Being unfaithful or staying true to its mission: how an NGO can influence its supporters' perceptions when it collaborates with firms},
  year = \{2012},
  booktitle = \{European International Business Academy (EIBA) Annual Conference},
  date = \{7.-9. Dezember},
}

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