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english Pfeiffer, Jella: Helping Online Shoppers, In: McKinsey On Business Technology (not peer-reviewed), Vol. 26, No. Spring, 2012, pp. 41

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BibTeX

@Article{LsRothlauf:Pub596,
  author = \{Pfeiffer, Jella},
  title = \{Helping Online Shoppers},
  year = \{2012},
  pages = \{41},
  url = \{http://www.mckinseyquarterly.com/Business_Technology},
  volume = \{26},
  number = \{Spring},
  journal = \{McKinsey On Business Technology (not peer-reviewed)},
}

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