Publikationen


english Graf, Nicco; Rothlauf, Franz : Influencing supporters' attitudes towards NGO-firm collaborations, In: 2014 AMA Winter Marketing Edcuators'' Conference, Orlando, Florida, February, 21-23. 2014

BibTeX

@InProceedings{LsRothlauf:Pub628,
  author = \{Graf, Nicco and Rothlauf, Franz },
  title = \{Influencing supporters' attitudes towards NGO-firm collaborations},
  year = \{2014},
  booktitle = \{2014 AMA Winter Marketing Edcuators'' Conference},
  url = \{https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2014.aspx},
  date = \{February, 21-23},
}

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