Publikationen


english Pfeiffer, Jella; Riedl, René; Rothlauf, Franz : On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis, In: Hans Robert Hansen, Dimitris Karagiannis, Hans-Georg Fill (Hrsg.): Proceedings of the 9th International Conference on Business Informatics, Wien, 25.-27. Februar. 2009, S. 161-176

Abstract

Internet shops enable customers to easily compare a large number of products. During their buying decision, customers apply decision strategies which describe their way of choosing their preferred product among the available ones. In order to support the customers, Internet shops often offer interactive decision aids like sorting or filtering mechanisms. This paper studies the relationship between the decision strategy used by a customer and interactive decision aids. In particular, it answers the question, which types of interactive decision aids are necessary to apply specific decision strategies. Based on the analysis, web designers are advised to offer those decision aids that go best with the most commonly used decision strategies and make decisions easier and more precise.

BibTeX

@InProceedings{LsRothlauf:Pub551,
  author = \{Pfeiffer, Jella and Riedl, René and Rothlauf, Franz },
  title = \{On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis},
  year = \{2009},
  editor = \{Hans Robert Hansen, Dimitris Karagiannis, Hans-Georg Fill},
  booktitle = \{Proceedings of the 9th International Conference on Business Informatics},
  pages = \{161-176},
  url = \{http://www.wi2009.at/},
  date = \{25.-27. Februar},
}

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