Wirtschaftsinformatik VI: Airline Strategies

  1. Workshop

Workshop

03.996.3276   Wirtschaftsinformatik VII: Airline Strategies
Dr. Philipp Goedeking

Kurzname: Winfo VII Airline

Voraussetzungen / Organisatorisches

This class will be taught in German or English, depending on students’ preferences. Familiarity with basic concepts of pricing, logistics, finance, controlling, and macroeconomics is an asset but not essential.
The class will take place once a week. Most subjects will build on each other over the course. Thorough understanding of the material and passing the test at the end of the course will require regular attendance.  Most, but not all material used in the class will be made available to students at the beginning of the course.

Voraussetzungen / Organisatorisches

This class will be taught in German or English, depending on students’ preferences. Familiarity with basic concepts of pricing, logistics, finance, controlling, and macroeconomics is an asset but not essential.
The class will take place once a week. Most subjects will build on each other over the course. Thorough understanding of the material and passing the test at the end of the course will require regular attendance.  Most, but not all material used in the class will be made available to students at the beginning of the course.
 

Inhalt

Course description:

The course will focus on up-to-date airline strategies and address some of the strategic challenges of airports, manufacturers, and regulators. It will outline the regulatory framework of global aviation, including current aspects of controversy like emissions trading, national ownership and control, and state aid. The drivers of airline economics such as asset financing, asset utilization, HR, and relevant macroeconomics (i.e. fuel price) will be reviewed, as well as the specific complexities of airline controlling.  Key airline functions such as pricing, revenue management, network planning, sales and distribution, flight operations, and some engineering aspects of the aviation system will be explained. The fundamental mechanisms of airline competition will be described. Understanding these aspects first will allow an in-depth analysis of typical airline strategies such as “low cost,” “regional,” “global multi-hub,” or others. The course will emphasize quantitative analysis whenever relevant.

Syllabus:

Airline regulation: IATA, ICAO, Chicago Convention, national ownership & effective control, emissions trading | Airline functions: Network management, pricing, revenue management, flight operations, MRO | Airline strategy: LCC, network carrier, hybrid carrier, regional airline |IT: Global Distribution Systems (GDS), Central Reservation Systems (CRS), aircraft rotations, crew management.

Inhalt

Course description:

The course will focus on up-to-date airline strategies and address some of the strategic challenges of airports, manufacturers, and regulators. It will outline the regulatory framework of global aviation, including current aspects of controversy like emissions trading, national ownership and control, and state aid. The drivers of airline economics such as asset financing, asset utilization, HR, and relevant macroeconomics (i.e. fuel price) will be reviewed, as well as the specific complexities of airline controlling.  Key airline functions such as pricing, revenue management, network planning, sales and distribution, flight operations, and some engineering aspects of the aviation system will be explained. The fundamental mechanisms of airline competition will be described. Understanding these aspects first will allow an in-depth analysis of typical airline strategies such as “low cost,” “regional,” “global multi-hub,” or others. The course will emphasize quantitative analysis whenever relevant.

Syllabus:

Airline regulation: IATA, ICAO, Chicago Convention, national ownership & effective control, emissions trading | Airline functions: Network management, pricing, revenue management, flight operations, MRO | Airline strategy: LCC, network carrier, hybrid carrier, regional airline |IT: Global Distribution Systems (GDS), Central Reservation Systems (CRS), aircraft rotations, crew management.

Empfohlene Literatur

Recommended literature:
Clark, Paul. Buying the Big Jets. Ashgate, 2001.
Doganis, Rigas. Flying Off Course. Routledge, 2010.
Goedeking, Philipp. Networks in Aviation: Strategies and Structures. Springer, 2010.
Morrell, Peter. Airline Finance. Ashgate, 2013.
Sterzenbach, R. and Conrady, R. Luftverkehr. Oldenbourg, 2012.
Wensveen, John G. Air Transportation. Ashgate, 2011.

Empfohlene Literatur

Recommended literature:
Clark, Paul. Buying the Big Jets. Ashgate, 2001.
Doganis, Rigas. Flying Off Course. Routledge, 2010.
Goedeking, Philipp. Networks in Aviation: Strategies and Structures. Springer, 2010.
Morrell, Peter. Airline Finance. Ashgate, 2013.
Sterzenbach, R. and Conrady, R. Luftverkehr. Oldenbourg, 2012.
Wensveen, John G. Air Transportation. Ashgate, 2011.

Termine:

WochentagDatumUhrzeitOrt
Dienstag25.04.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag02.05.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag09.05.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag16.05.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag23.05.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag30.05.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag06.06.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag13.06.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag20.06.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag27.06.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag04.07.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I
Dienstag11.07.201708.30 - 10.00 Uhr 00 135 RW 2, 1226 - Haus Recht und Wirtschaft I