Airline Strategies (Workshop)

  1. Workshop

Workshop

03.996.3276   Wirtschaftsinformatik VII: Airline Strategies
Dr. Philipp Goedeking; Univ.-Prof. Dr. Franz Rothlauf

Kurzname: Winfo VII Airline

Inhalt

Content:

The course will focus on up-to-date airline strategies whilst also addressing the strategic challenges of airports, manufacturers, and regulators. The class will outline the regulatory framework of global aviation, including current aspects of controversy like emission trading, national ownership & control, or state aid. The drivers of airline economics such as asset financing, asset utilization, HR, and relevant macroeconomics (i.e. fuel price) will be reviewed as well as the specific complexities of airline controlling. Key airline functions such as pricing, revenue management, network planning, sales and distribution, flight ops, and some engineering aspects of the aviation system will be explained. The fundamental mechanisms of airline competition will be described. The understanding of these aspects will then permit the in depth analysis of prototypical airline strategies such as “low cost”, “regional”, “global multi-hub”, or others. Special emphasis will be given to the increasing role of IT in airline pricing and distribution and optimization of asset utilization. In general, the course will emphasize quantitative analysis whenever relevant.

Syllabus:

Airline regulation: IATA, ICAO, Chicago Convention, national ownership & effective control, emission trading | Airline functions: Network management, pricing, revenue management, flight operations, MRO | Airline strategy: LCC, network carrier, hybrid carrier, regional airline |IT: Global Distribution Systems (GDS), Central Reservation Systems (CRS), aircraft rotations, crew management.

Voraussetzungen / Organisatorisches

Workshop Dr. Philipp Goedeking

This class will be taught in German or English, depending on students’ preferences. Familiarity with basic concepts of pricing, logistics, finance, controlling, and macroeconomics is an asset but not essential.

The format of the class will be a lecture with a dedicated subject per day. Most subjects will build upon each other. Thorough understanding and the ability to successfully pass the test towards the end of the course will require regular attendance. Most but not all material used in the class will be made available to students.

Empfohlene Literatur

Recommended literature:

Clark, Paul: Buying the big jets. Ashgate
Doganis, Rigas (2010): Flying Off-Course. Routledge
Goedeking, Philipp (2010): Networks in Aviation: Strategies and Structures. Springer
Morell, Peter (2013): Airline Finance. Ashgate
Sterzenbach, R., Conrady, R. (2012): Luftverkehr. Oldenbourg
Wensveen, John G. (2011): Air Transportation. Ashgate

Termine:

WochentagDatumUhrzeitOrt
Freitag24.04.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag08.05.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag15.05.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag22.05.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag29.05.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag05.06.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag12.06.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag19.06.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag26.06.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag03.07.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag10.07.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag17.07.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II
Freitag24.07.201508.30 - 10.00 Uhr 00 221 HS II, 1121 - Haus Recht und Wirtschaft II